How To Create a Kick Ass Media Kit that Glows

Oh hello, fancy seeing you here. Are you here for the all the boob and lady parts talk? No? Oh right, maybe the post where I rant about dickhead doctors or my boy's wonky noggin? Hrmm not that either? OK how about the schmaltzy posts that are obviously written when I'm high on hormones? Wow not that either! Oooh I know why you're here. The kick ass media kit!

If you were at Blogopolis or were following #nnb2011 you might have heard that Andrew Hughes of Reprise Media mentioned that I had a good media kit. He went as far as saying it was better than some of the professional ones he's seen. Woah. That's one hell of a compliment, I had no idea it was coming and it left me blushing (though I was also having an allergic reaction to seafood at the time so maybe it was just that).

If I hadn't been sucking down on antihistamines I would have taken a screen capture of all the tweets that followed and stuck it on my mirror instead of those "You're a wonderful, worthy person" post it notes that are meant to send you down the path of enlightenment. Because a wall of Tweets from other people saying you rock absolutely kicks "Live each day to the fullest" to the kerb.

My inbox has been jam packed full of requests to see it ever since. I have shared my media kit, sponsorship request letters and the like with lots of Bloggers before because it's only fair I pass on the knowledge that was shared with me when I was starting out.

So here we go... this won't be what you're expecting...

Why yes that IS my award smack bang in the centre
so you know right away I'm awesome!

There was one person who was amazingly helpful when I first started looking for sponsorship, who sent me her kit and then looked over mine when I'd put only the smallest of personal touches on it (like my then follower count of 82). That woman is Tina Gray from TinaGray{dot}Me and the PR Friendly Aussie Blog Directory.

It's been about a year since Tina looked over my kit and gave it a nod of approval. In that time it has changed a lot and morphed in to something that is truly my own. The flesh is different but the bones of it? Well they are still the same and it would be dishonest of me to claim that I am some fancy pants media kit creator when it was her framework that I built upon.

Now I bet you weren't expecting an attention whore like me to say that, were you?

I encourage you all to check out Tina's eBook about how to create a media kit and then build on it so that you end up with a finished product that reflects you and your blog.

All I can add was the feedback I received from Andrew about why he liked it. He said I "communicate all of the important things that I needed to know quickly and up front – then all of the detail was there If I wanted".

In my now infamous kit I have all the important stuff on the front page including:

• a section about my blog written in my usual "blog voice" so up front you know I'm rather tongue-in-cheek. I will admit this less than professional tone could lose me some business, but I want a company to know what I'm like
• a section about me, also written in my usual "blog voice"
• a section about my audience demographics and level of reader engagement in a more professional tone (well as professional as someone like me can get)
• a section about why a company should choose to go with me as a Mummy Blogger
• a table with all my stats and where they came from 

Yep, all of that one ONE PAGE. If you can't fit that all on one page you're saying too much. If a company likes what they see there, they can flip over and read more. If you make them go searching through a massive kit for the information they need, chances are they'll pop you in the 'too hard basket'.

Over the next five pages (ya-huh, it's loooong!) I have:

• links to the websites I've been featured on and a list of the magazines I've been featured in
• a list of the awards I've won (OK so it was only one but it totally deserves a section)
• a testimony page showing reader engagement and praise for my sarcasm writing 
• terms and conditions of running a review/giveaway/sponsored post and links to examples of each
• sponsorship packages currently available and a summary of previous ones
• advertising rates and payment options
• contact details

So there you have it. Anticlimactic much?

I wanna say a massive thank you to everyone who linked to me in their Blogopolis wrap ups and of course to Andrew for mentioning me in the first place. My site stats have jumped about 25% because of it and it's both  completely awesome and overwhelming at the same time. My ego is so freakin big right now that I'm needing a neck brace to support my fat head. So, um, in closing, if you're a blogger, go make your Media Kit Glow. If you're a company... you should totally sponsor me to go to BlogHer12 with Zoey and Louisa.