Standing up for my Bloggy self (and why you should too)

I value myself as a Blogger and I value this space and what I have created. And I think, based on some numbers I can see, that other people value this place too.

I generally charge for advertising, sponsored posts, reviews and giveaways. The amount I charge varies greatly on a number of things including how nice the email you sent me was, the value of the product for review, whether you're going to give me a second one as a giveaway and whether or not you want the right to read what I say before I hit publish. I've been told by many Bloggers with similar traffic stats that I'm undercharging, so I guess I still have to work on that self valuing and self esteem a little more.

I don't charge for small businesses of the WAHM/WAHD variety. Some people probably think I should, but I normally don't. I like to think that someone would help my fledgling business out if the Blog was on the other foot. I suppose it's a lame attempt to get brownie points or karma or some shit.

This week I was asked to do a giveaway (not a review, therefore offered no product in lieu of payment) and when I told them my admin fee I received a reply:

Hi Glow,

We are happy to participate in a giveaway where the value of exposure offered is equivalent to the value of the product given. We believe that giveaways are a mutually beneficial as it drives new customers and adds value to your site as everybody loves a giveaway!

We are happy to post products to the winner but have not found it to be standard practice to pay an admin cost.

Thank you for your assistance.

Now I need to point out that this was not for some big ticket item... it was for a downloadable file that the eventual winner would have to print out themselves. So you think a permanent link to your site, a spruiking of your product, promotion through my social media channels with thousands of followers is worth nothing? Fuck off. No, really.

I keep being told "we see it as a win win scenario". The brand win and the reader wins... when do I get to win? Where is my piece of the pie? I LIKE PIE! PIE IS FUCKING AWESOME!

My fear of confrontation means I don't normally speak up so I just delete emails that ask for a serious investment of my time for nothing, and expect to be taken off their "Bloggers To Exploit" list. But I was kinda cranky this time. So I pulled on my grown up pants, embraced my awesomeness and replied:

Hey PR person from a company I won't name,

Perhaps an admin fee is not standard for start up blogs, but Where's My Glow is in it's fourth year now and pulling good traffic and trust capital thanks to consistent quality content, honest reviews, mentions in main stream media and my presence as a speaker at conferences.

I have really good traffic tracking and can tell you that giveaways don't really drive new readers to the blog (but do drive customers to the brand), therefore there is no benefit to me whatsoever to host a company for free on my website, particularly one that obviously has enough budget to hire a PR firm and is offering only a download that the winner would then have to pay to print themselves.

I'm sure you don't work for free to promote a brand, so neither do Bloggers who value themselves. Have a read of this post at Sleepless Nights and this one at Good Googs for more information.

Thanks for your time.

Glow

OK so I kinda talked myself up a bit - I've spoken at two conferences and only had three mentions in mainstream media but IT TOTALLY COUNTS, just ask my mum!

If your only compensation to me is the fact that I get some "fabulous new content" or that having your name on my site "adds value" to the blog then you can bite me. Like a hell of a lot of other Bloggers, I've got content coming out my ears and not enough hours in the day to write it all down. I'm not so desperately scraping the bottom of the creative barrel that doing a giveaway is the only reason I'll have a new post up.

Promoting a brand for free does not pay my bills and it does not "strengthen my relationship" with PR firms. On the contrary, it undermines it and teaches them that using Bloggers as doormats is the way to go. We have to remember that if they didn't think using Bloggers was valuable then THEY WOULDN'T BE PITCHING US. They see the value... but you're the one who has to put a price on it.

If all else fails, maybe we can all just sent them this awesome infographic by Jessica Hische :

Click to Enlarge {Source}

Would you work for free?


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